Publications
General PD
- Brown T., and Wyatt J. Design Thinking for Social Innovation. Stanford Social Innovation Review. Winter, 2010: 30-35
- Business Digest. Betting on Anomaly: When Positive Deviants Become a Collective Resource. February 2011; 213 (1-10).
- Day A. The Answer Is on the Ground. Stanford Social Innovation Review. 2009;7(4): 63-64
- DeGroat, Bernie. Understanding the Impact of Positive Deviance in Work Organizations: Positive deviance may help scholars understand and promote positive behaviors in the workplace. University of Michigan Business School Newsroom. 4/7/2004.
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Dorsey D. Positive Deviant. Fast Company 41:284, December 2000.
- Dudman, Jane. Model Families: Copycat behaviour. The Guardian. September 23, 2009.
- Gertner J. 8th Annual Year in Ideas: Positive Deviance. New York Times. December 12, 2008.
- Heath C, Heath D. Switch: Don't Solve Problems--Copy Success. Fast Company. February 1, 2010.
- Herschbach, Dudley. Understanding the Outstanding: Zipf's Law and Positive Deviants. The SourceBook: 70-74.
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Lewis, Jan. Positive Action. Quality World. September 2007. p 40-46.
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Lapping K, Marsh DR, Rosenbaum J, Swedberg E, Sternin J, Sternin M and Schroeder DG. The positive deviance approach: Challenges and opportunities for the future. Food and Nutrition Bulletin 23(4):128-135, 2002.
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Marsh DR, Pachon H, Schroeder DG, Ha TT, Dearden K, Lang TT, Hien ND, Tuan DA, Thach TD and Claussenius D. Supplement: The Postive Deviance Approach to Improve Health Outcomes: Experience and Evidence from the Field. Food and Nutrition Bulletin. 23(4): 2002.
- Marsh DR, Schroeder, DG, Dearden KA, Sternin J, Sternin M. The power of positive deviance. British Medical Journal 2004; 329; 1177-1179.
- Pascale, Richard. The power of positive deviance. The Independent, 08/17/2010.
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Saco, Roberto. Good Companies: organizations discovering the good in themselves by using Positive Deviance as a chance management strategy. December 2005.
- Save the Children US. Positive Deviance: A community Based Approach to Solving Community Problems. (Written in Bahasa Indonesia and English). Positive Deviance Bulletin, Vol 1 No. 2 April 2004.
- Singhal, Arvind. "Turning Diffusion of Innovations Paradigm on Its Head." Chapter 9 in Vishwanath, A., & Barnett, G.A. (2011). The Diffusion of Innovations: A Communication Science Perspective (pp.193-205). New York: Peter Lang.
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Snow, Peter. “Staring Us in the Face.” Templeton Views. Summer 2007
- Sparks, Dennis. “From Hunger Aid to School Reform: An interview with Jerry Sternin.” Journal of Staff Development, 25(1):46-51, 2004.
- Spreitzer G, and Sonenshein S."Toward the Construct Definition of Positive Deviance." American Behavioral Scientist, 47(6):828-847, February 2004.
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Sternin, J. “On the Front Lines” Science & Spirit. July August 2005.
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Sternin, J, Pascale, RT. “Your Company’s Secret Change Agents.” Harvard Business Review. May 2005.
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Sternin, J. Positive Deviance: A new paradigm for addressing today's problems today. Journal of Corporate Citizenship 5:57-62, 2002. An abstract of this article can be viewed at the journal's website.
- Sternin J and Choo R. “The Power of Positive Deviance.” Harvard Business Review, January-February 2000: 14-15.
- Sternin, M and Sternin S. Best Behaviours. The RSA Journal, Summer 2011: 39-41.
- Tuhus-Dubrow, R. The Power of Positive Deviants: A promising new tactic for changing communities from the inside. Boston Globe. November 29, 2009.
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Walzer J. It takes a village. Tufts Nutrition Magazine, Fall 2002:19-21.
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Whitworth, Damian. “When Deviants Save the Day.” The Times. 6/26/06.
Resource Spotlight:
Letting Go, Gaining Control: Positive Deviance and MRSA Prevention
This article, recently featured in Clinical Leader, discusses healthcare-associated infections and outlines the specific steps of the PD process that some pioneering hospitals are taking to reduce transmission.

