Photo Galleries
PD to Address Malnutrition and Anemia in Lesotho
The World Food Programme (WFP) in Lesotho is launching a joint UN nutrition program in collaboration with the ministry of health. A combination of factors including high household food insecurity and high HIV prevalence results in a high level of stunting (41.9%) and micro nutrient deficiencies (48.6%). Malnutrition remains the highest cause of mortality among children under 5 in Lesotho.The Positive Deviance Approach is being used to inform a Life Skill activity at the community level to reduce and prevent chronic malnutrition and anemia in children under 24 months
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PD to Address Maternal and Newborn Health in Zambia
In partnership with the CORE Group, the PDI worked with World Vision Zambia (WVZ) in October 2010 to design and conduct a workshop applying the PD Approach to address issues relating to maternal and newborn health. The workshop was held in Mumbwa District of Zambia from October 18- 27, 2010 and was facilitated by Monique Sternin and Randa Wilkinson from the Positive Deviance Initiative (PDI).
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PD to address childhood malnutrition in North Sulawesi, Indonesia
ADRA (Adventist Development and Relief Agency) recently began using Positive Deviance to address childhood malnutrition in the province of North Sulawesi, Indonesia. The three villages that are involved in the project include Kecmatan, East Tahuna, and West Tahuna, in the district of Kepulauan Sangihe. According to a survey report conducted in 2005 by the Indonesian Ministry of Health and UNICEF the prevalence of moderate malnutrition ("Prevalensi Gizi Kurang") in the Kepulauan Sangihe District was high (20-29%) and in some pockets was very high (30%+). ADRA's baseline survey of children in 22 villages in February 2010 showed that 22.11% - 30% of children were moderately malnourished.
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"Positive Deviance: The What. The How." July 26-27, 2010 workshop
The PDI's most recent workshop "Positive Deviance: The What. The How." was held from July 26-27 at Tufts University in Boston. 64 brilliant participants traveled from across the U.S. (and beyond!) and came from a very diverse array of sectors including education, nutrition, healthcare, environmental conservation, business, and organizational development. Participants attended the workshop to gain a basic understanding of the Positive Deviance concept and approach. Small group work focused on how to begin applying the approach in their own communities to diverse topics such as the childhood obesity epidemic, high school drop-out rates, prevention of healthcare associated infections, conflict resolution, and economic and political challenges in East Africa, just to name a few.
Positive Deviance & Better Healthcare Conference, September 2010
On September 22nd-24th the Positive Deviance Initiative and the Plexus Institute held the PD & Better Healthcare conference. Focused on the use of positive deviance in healthcare, over 40 participants from the US and Canada, representing a variety of sectors, came together for three days of introduction to the approach and skills building. Participants learned the basics of the PD concept and approach as well as stories of challenges and successes specific to PD in the healthcare sphere. After overview sessions, participant-driven small group sessions focused on the use of mapping, challenges in using PD in research, and how to bring both formal and informal leaders in an organization into a project. By the conclusion of the conference, participants discussed and planned the steps they'd take on Monday morning to get their own exciting projects moving when they returned home.
Canadian PD MRSA Prevention Project
The Canadian Patient Safety Institute (CPSI) awarded a grant to support PD/MRSA prevention initiatives over an 18 month period in six pilot hospitals: Vancouver General Hospital, BC, Kelowna General Hospital, BC, Winnipeg Health Sciences Centre, MB, Toronto East General Hospital, ON, Trillium Health Centre, ON, and Joseph Brant Memorial Hospital, ON. These photos are from a Toronto Phase Two meeting that took place January 21-22, 2010. The pilot sites are currently in the early stages of implementing PD in their facilities, and are starting to gather data for baseline measurements.The six pilot hospitals will be provided with local training, close mentoring and PD coaching over the 18 month period.
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Surfaid PD Hearth Project in Nias, Indonesia
In April of 2009, NZAID conducted an end of program monitoring visit and feedback from the donor was all extremely positive and was seen as validation of the results now evident from the Pos Gizi (PD Hearth) sessions, the Nias team spirit and great collaboration with local communities. The photos in this gallery document the NZAID end of program visit.
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First Regional PD Forum Indonesia Participants
This is a photo gallery of the participants in the First Regional PD Forum.
First Regional PD Forum Indonesia Speakers
This is a photo gallery of the speakers at the First Regional PD Forum.
PD being used by the Danish Prison and Probation Services.
PD being used by the Danish Prison and Probation Services.
PD meeting in Dakar, Senegal
On April 8, 2010, PDI team members attended a half day meeting on the Positive Deviance approach in Dakar, Senegal in partnership with the Helen Keller International (HKI) Senegal office. Why West Africa? Many players have implemented the PD approach in nutrition in West Africa where it was introduced by Basics II, the CORE group and other important local and international NGOs. It was embraced by many NGOs and by some ministries of health. Some regional meetings on the use of the PD approach in nutrition have taken place over the last decade, namely in Mali and Senegal in 2000.
Girls' Access to Education Peace Corps Positive Deviance Training, Burkina Faso, April 12-16, 2010
From April 12-16, 2010 a five day workshop was held in Ouayiguya, Burkina Faso, West Africa to train Peace Corps (PC) staff, volunteers and host country nationals in the PD methodology. The workshop focused on using the PD approach in the context of a pilot project addressing girls' access to education.
Peace Corps Positive Deviance Training, Burkina Faso, April 12-16, 2010
From April 12-16, 2010 a five day workshop was held in Ouayiguya, Burkina Faso, West Africa to train Peace Corps (PC) staff, volunteers and host country nationals in the PD methodology. The workshop focused on using the PD approach in the context of a pilot project addressing girls' access to education.
Malaria Consortium piloting a PD project to reduce malaria in Sampov Lun district, Cambodia
Malaria Consortium worked with the Cambodia’s National Centre for Parasitology, Entomology and Malaria Control (CNM) in piloting an innovative behavior change approach, Positive Deviance (PD) on mobile and migrant populations in selected communities of Sampov Lun district, Cambodia. The PD Inquiry was conducted during 3-9 August 2010. To our knowledge, this is the first time that PD is being implemented for malaria prevention and control with a special focus on vulnerable mobile and migrant populations in Cambodia.
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Clairton City School District using PD to address absentessism, tardiness, and disruptive behavior
In partnership with the CORE Group, the PDI worked with World Vision Zambia (WVZ) in October 2010 to design and conduct a workshop applying the PD Approach to address issues relating to maternal and newborn health. The workshop was held in Mumbwa District of Zambia from October 18- 27, 2010 and was facilitated by Monique Sternin and Randa Wilkinson from the Positive Deviance Initiative (PDI).
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Resource Spotlight:
Letting Go, Gaining Control: Positive Deviance and MRSA Prevention
This article, recently featured in Clinical Leader, discusses healthcare-associated infections and outlines the specific steps of the PD process that some pioneering hospitals are taking to reduce transmission.

