Public Health Manuals
Sector: Public Health
Title: How to Mobilize Communities for Health and Social Change
Organization(s) Involved: Save the Children
Date: 2003
Summary:Produced by the Health Communication Partnership with support from the United States Agency for International Development, this field guide was developed under the Population Communication Services 4 project by Save the Children Federation in collaboration with Johns Hopkins University’s Center for Communication Programs. It was written by Lisa Howard-Grabman and Gail Snetro, edited by Charlotte Storti, and designed by Cecilia Snyder.
Sector: Public Health (Maternal and Newborn Care)
Title: Maternal and Newborn Health, 2005
Organization(s) Involved: Save the Children
Date: 2005
Summary: Between 2002 and 2004 Save the Children used Positive Deviance to improve maternal and newborn care in Pakistan. The following modules detail the newborn pathway to survival and the use of PD in improving maternal and newborn care.
Part One
- Module 1: Maternal & Newborn Care Practices – Pathway for Newborn and Maternal Survival
- Module 2: Orientation to the Positive Deviance Approach and it application to Maternal and Newborn Care
- Module 3: Tools (PLA methodology) and Communication Skills to Carry Out the PD Process
- Module 4: Preliminary Visits and Community Orientation Meeting
- Module 5: Practice of PD Steps – Situation Analysis
- Module 6: Practice of PD Steps – PDI & Community Feedback Session
Part Two
- Module 1: PD-Informed Project
- Module 2: Activist Training For Monthly Mohallah Sessions
- Module 3: Village Health Committee (VHC) Workshop: VHC Creation and Project Monitoring
- Module 4: Monitoring the Project, Healthy Baby Fair (HBF) and Participatory Evaluation
Sector: Public Health (Maternal and Newborn Care)
Title: Pregnant Women Support Group Program – Training of Trainers
Organization(s) Involved: Keller International and Africare
Date: 2006
Summary: This manual was used by Helen Keller International and Africare to support positive prenatal care seeking and infant feeding practices in Guinea and Sierra Leone. Positive deviants were identified in the community, given further health training, and then acted as group leaders in classes for other pregnant women in the nearly 100 communities.
Resource Spotlight:
Letting Go, Gaining Control: Positive Deviance and MRSA Prevention
This article, recently featured in Clinical Leader, discusses healthcare-associated infections and outlines the specific steps of the PD process that some pioneering hospitals are taking to reduce transmission.


