Donate
Tax deductible donations for the Positive Deviance Initiative are accepted on-line through the Friedman School of Nutrition Science and Policy. Please select the Friedman School of Nutrition and specify that you would like your donation to be directed to the Positive Deviance Initiative. It is important to note that your gift will be matched dollar for dollar by the Rockefeller Foundation, greatly increasing the impact of your contribution.
Why Give?
Positive deviance has been used to reduce childhood malnutrition, prevent female circumcision, and reduce hospital acquired infections, by empowering communities to look within and amplify practices and behaviors that are already working, rather than focusing on what’s not working. When you give to the Positive Deviance Initiative, you’ll be supporting positive deviance training and coaching that will empower communities to address their most intractable problems. Plus, your contribution will be matched dollar for dollar by the Rockefeller Foundation, increasing the impact of your gift!
PD Quotes from the Field
“PD is like a flashlight. It helps to shine light and illuminate what hides behind the darkness. It helps us discover what already exists. For example, it helps us discover our existing strengths we had not realized or utilized.”
~a kader, Kedoyo, Indonesia
“The PD approach is like digging with a hoe. One needs to turn the soil over to see what lies hidden and buried beneath. Then the land is ready to plant new crops.”
~Raymond, community leader in Pader District, Indonesia