Books
The books in this section include books that feature Positive Deviance (PD). All of the books on the list which are highlighted in green provide either a link to the actual document or a link to a website where you may purchase the book.
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Bertels T, and Jerry Sternin. Rath and Strong's Six Sigma Leadership Handbook. Hoboken, NJ: John Wiley and Son's Inc. 2003. p 450-457. Print.
- Gawande, Atul. Better. New York: Metropolitan Books, 2007. Print.
- Heath C, and Heath D. Switch: Don't Solve Problems--Copy Success. New York: Crown Publishing Group, 2010. Print.
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Johnsen, Claudia. Moms, Babies, and Breastfeeding: What resilient mothers know about making breastfeeding work. Self Published, 2004. Print.
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Marchione, Thomas (editor), Monique Sternin, Jerry Sternin, and David Marsh. “Chapter 6: Scaling Up Poverty Alleviation and Nutrition Program in Vietnam.” Scaling Up, Scaling Down: Capacities for Overcoming Malnutrition in Developing Countries. Amsterdam: Gordon and Breach Publishers, 1999. Print.
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Mathews Ryan, and Watts Wacker. The Deviants Advantage. New York: Crown Business, 2002. Print.
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Papa M, Singhal A, Papa W. Organizing for Social Change. India: Sage Publications, 2005. Print.
- Pascale, Richard, Jerry Sternin, and Monique Sternin. The Power of Positive Deviance. Boston: Harvard Business Press, 2010. Print.
- Pascale, Richard, Mark Milleman, and Linda Gioja. “Chapter 10: Herding Butterflies.” Surfing the Edge of Chaos. New York: Three Rivers Press, 2000. p. 175-181, 222-223, 284. Print.
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Richardson, Joan. From The Inside Out: Learning From The Positive Deviance In Your Organization. National Staff Development Council, 2004. Print.
- Singhal, Arvind, Michael Cody, Everett Rogers, and Migual Sabido. Entertainment-Education and Social Change. Mahwah, NJ: Lawrence Erlbaum Associates Inc, 2004. Print.
- Singhal, Arvind, Prucia Buscell, and Curt Lindberg.Inviting Everyone: Healing Healthcare through Positive Deviance. Bordentown, NJ: PlexusPress, 2010. Print.
- Singhal, Arvind, and Lucia Dura. Protecting Children from Exploitation and Trafficking Using the Positive Deviance Approach in Uganda and Indonesia. Save the Children Federation, Inc., 2010.
- Singhal, Arvind, Everett Rogers, and Margaret Quinlan."Chapter 27: Diffusion of Innovations." An Integrated Approach to Communication Theory and Research. Stacks, Don and Michael Salwon. Second edition. NY:Routledge. p. 418-434. Print.
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Sternin J. “Chapter 3 Practice Positive Deviance for Extraordinary Social and Organizational Change.” The Change Champion's Field Guide. Ed. Carter, Louis; Ulrich, Dave; Goldsmith, Marshall. Best Practice Publications, 2003. p.20-37. Also available in Chinese.
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Wollinka O, Keeley E, Burkhalter B, and Bashir N. Hearth Nutrition Model: Applications in Haiti, Vietnam and Bangladesh. BASICS, 1997.
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Waugh, Barbara. The Soul in the Computer. Maui, HI: Inner Ocean Publications, 2001. pp 30-38, 146, 171, 207-211. Print.
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Zeitlin, Marian, Hossein Ghassemi, and Mohamed Mansour. Positive Deviance in Child Nutrition: with Emphasis on Psychosocial and Behavioral Aspects and Implications for Development. The United Nations University, 1990. Print.
Resource Spotlight:
Letting Go, Gaining Control: Positive Deviance and MRSA Prevention
This article, recently featured in Clinical Leader, discusses healthcare-associated infections and outlines the specific steps of the PD process that some pioneering hospitals are taking to reduce transmission.

