Audio

 

Positive Deviance project to reduce social isolation and the 25 year life span disparity among patients with severe mental illness

Length: 11 minutes
Date: 09.01.2010
 
This audio clip features Paul Freund who has been working with Dr. Jon Lloyd on an application of Positive Deviance to the problem of social isolation and the life span disparity of 25 years for people with serious mental illnesses. The project, which began in the Fall of 2009, is based in the community McKees Rocks in Pittsburgh, PA. The project is being supported by the National Alliance on Mental Illness (NAMI). In this interview Paul discusses how the project began, what the exptected outcome of the project is, and why Positive Deviance is the approach being used to tackle this issue.
 
 

Paul Freund

 

HBR IdeaCast: Positive Deviance and Unlikely Innovators

Length: 14 minutes
Date: 06.14.2010
 
Featured guest Richard Pascale, associate fellow of Said Business School at Oxford University and coauthor of The Power of Positive Deviance, is interviewed on the Harvard Business Review IdeaCast by Sarah Green.
 
 

Great Work Interview:Jerry Sternin

Michael Bungay Stanier interviews Jerry Sternin about his "Great Work"

Length: 28 minutes

Michael Bungay Stanier, founder and Senior Partner of Box of Crayons, conducts interviews with “great” people about their views on “great work.” The goal of Box of Crayons is to help organizations “do less Good Work and more Great Work.”
Michael conducted this interview with Jerry Sternin, co-founder of the Positive Deviance Initiative. During the interview Jerry and Michael discuss:
·    the origins of PD in Vietnam in 1990 – and how a crisis gave birth to a new approach to change
 
·    cover the broad principles of PD – simple and powerful
 
·    dig down into some of the counter-intuitive genius of PD – including how you look for people least likely to succeed to find the seeds of future success
 
·    how accountability was a positive force for change and success
 
 
 
 

Positive Deviance: A Unique Approach to Behavior and Social Change

Alexandra Tung, host of Nutrition Talk, discusses the Positive Deviance approach and its applications with guests Monique Sternin, co-founder of the Positive Deviance Initiative (PDI) and Randa Wilkinson, Director of Training for the PDI.

Length: 55 minutes

Monique Sternin discusses the concept of Positive Deviance (PD) and shares her first experience using the PD approach in Vietnam to address the issue of childhood malnutrition. Randa Wilkinson discusses why PD has been described by others as "the cutting edge of common sense" and also shares her experiences using the PD approach to address goiter in West Java, Indonesia, as well as increasing access to healthcare for the Waria in Indonesia. How to be trained in using PD is also discussed. To access more Nutrition Talk Radio, click here.
 
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Resource Spotlight:

Letting Go, Gaining Control: Positive Deviance and MRSA Prevention

This article, recently featured in Clinical Leader, discusses healthcare-associated infections and outlines the specific steps of the PD process that some pioneering hospitals are taking to reduce transmission.