In 1998, CEDPA began a project using the Positive Deviance Approach to address female genital cutting (FGC, also known as female circumcision or female genital mutilation), both in terms of community awareness and in designing appropriate strategies for diminishing or eradicating this practice.
CRESP-Senegal held a workshop on applying the Positive Deviance Approach to childhood iron deficiency anemia in June 2002 followed by a trial intervention which continued for three months.
FHI/Bolivia has recently begun a five year program using Positive Deviance to address childhood malnutrition in two geographic locations, eventually reaching a population of over 20,000.
Hospital Acquired Infections (HAI) kill an estimated 90,000 people in US hospitals every year. These individuals enter the hospital to address health issues, and die from an infection that directly results from their stay in the hospital. Methicillin-resistant Staphylococcus aureus (MRSA) is one on the most lethal of the HAI. In collaboration with the Plexus Institute, the PDI has worked with hospitals to reduce MRSA infection.
The use of the positive deviance process in Waterbury hospital represents a landmark event in newer applications of PD. In a short time period of six months, the positive deviance process fostered a behavior and cultural change in a cohort of professionals who were long considered immune to change - healthcare professionals.
Following on the successes at Waterbury Hospital, Connecticut, the Veterans Hospital in Pittsburgh is applying the POsitive Deviance process to eliminate Methicillin Resistant Staphylococcus Aureus (MRSA) infections in their hospitals
Bruce Horowitz is based out of Ecuador and he tells an analytical tale of positive deviants in negotiation of agreemnts and contracts in international law practice.
While not originally conceived as a "positive deviance" project, Gary Barker's work with young men in Rio de Janeiro illustrates many of the same principles.
Johns Hopkins University's Center for Communication Programs has used the Positive Deviance Approach to promote abstinence and condom use amongst youth in Cote d'Ivoire. This work is documented by Stella Babalola in a FHI report and a powerpoint presentation on "Factors Affecting Sexual Behavior".
Over the past year, 2005, the Latin America Division of MERCK Pharmaceutical has been utilizing the PD approach to enhance sales. In addition to improved sales results, the approach has had a profound impact on the lives and work of its sales force and their managers.
The National Staff Development Council (NSDC) is looking to identify schools in the United States where "positive deviance" has been recognized or amplified through a Ford Foundation-funded study.
The Indonesia PD Network, comprised of six International NGOs and their counterparts, published their 5th bulletin, with articles in both English and Bahasa Indonesian focusing on on-going PD informed-projects addressing goiter and iodine deficiency, among others
The use of the PD approach methodology in Indonesia has been used since 2001 to address malnutrition (PD/Hearth) involving a network of international NGOs; such as Care, WorldVision, Save the Children, Plan International, Path, their local partners and the ministry of health (MOH), under a USAID grant.
Currently the project involves over a thousand children in 54 villages, in 8 provinces. There are 39 master trainers who have trained 87 government staff and 922 community members. Impact of the project is being evaluated and results should be made available in late 2008.More information about the activities of the PD Indonesia network can be found at their website: http://www.pdrc.or.id/
For additional information regarding their recent workshop, please click here.
Save the Children (Japan) began using the Positive Deviance Approach in 1996 in their community-based nutrition program and safer motherhood programs.
PD has been used to enhance access to education for girls in Ethiopia. The following report documents the design used by Save the Children (SC) to increase the number of girls attending school in the Afar region of Ethiopia. SC staff report a marked increase in girl's enrollment since the inception of the program. Read the report here.
Save the Children Federation is implementing a program entitled Life after the LRA: Piloting Positive Deviance with Vulnerable Girl Survivors in Northern Uganda. This program is funded by the Oak Foundation and is slated to run until December 2008. The project’s purpose is to create an enabling reintegration process for the young mothers and vulnerable girls returning from the LRA and to reduce their engagement in transactional commercial sex by strengthening peer support networks, identifying sustainable reintegration strategies and facilitating access to social services. Project progress reports will be added as they are updated.
In January 2003, Save the Children (US)-Guatemala held a training workshop on applying the Positive Deviance Approach to increase use of family planning services.
Save the Children's (SC/US) Viet Nam field office in conjunction with a local NGO partner, SHAPSI, is exploring fresh ways to address the growing problem of HIV/AIDS in Viet Nam.
After finding that nutrition demonstrations were not significantly alleviating the problem of childhood malnutrition, Save the Children (US)-Mali used the Positive Deviance Approach to design an intervention with the goal of reducing the prevalence of infant malnutrition and mortality.
In 1990 Save the Children (US) had received an unprecedented invitation from the Government of Vietnam to create a program to enable poor villages to address the pervasive problem of childhood malnutrition.
The Saving Newborn Lives Initiative (SNL), led by Save The Children US, is using Positive Deviance to improve Maternal and Newborn Care (MNC) in Pakistan. PD is being used to identify unique strategies and practices that protect the health of mothers and reduce the risk of neonatal death.
The government of Egypt in conjunction with Save the Children and Tufts University conducted a Positive Deviance Inquiry to identify specific behaviors and strategies that contribute to healthy pregnancy outcomes amongst poor women. These results were incorporated into a program that included providing counseling to the mother-in-laws of pregnant women on topics that were identified through the PDI. (Mother-in-laws were included as it was determined that they play a central role in assisting women to obtain medical care.)
In May of 2003 Save the Children (SC) and a local Indonesian non-governmental organization (LPKP) met with a consultant to explore how Positive Deviance (PD) could be used to build a community- based movement to protect girls from being trafficked into the 'special entertainment industry' (sex industry.)
Save the Children's (SC/US) Viet Nam field office in conjunction with a local NGO partner, SHAPSI, is exploring fresh ways to address the growing problem of HIV/AIDS in Viet Nam.
With support from the World Bank, the government of Argentina is using Positive Deviance to address the high rates of student drop out in one region. By using PD, schools with high drop out rates have been able to identify specific strategies that neighboring schools are using to decrease school drop out.
Several INGOs have done PD Nutrition programs in Mozambique over the past 3 years. In this excellent evaluation of the Food for the Hungry PD program, Tom Davis provides some of the insights into the special PD practices which have enabled poor families with well nourished children to achieve significantly superior nutritional outcomes for their children than do their neighbors with access to the same resources