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Maternal and Newborn Care in Pakistan
Sector: Public Health
Date Range: 2002- 2004
Location(s): Haripur, Pakistan
Organization: Save the Children (US)
The Saving Newborn Lives Initiative (SNL), led by Save the Children US, has used Positive Deviance to improve Maternal and Newborn Care (MNC) in Pakistan. PD is being used to identify unique strategies and practices that protect the health of mothers and reduce the risk of neonatal death. In the 85 women they followed they found significant rates of preparation for births, exclusive breastfeeding, and improved diet, amongst other important practices.
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Project Spotlight
PD Hearth Project in Indonesia
Sector: Nutrition
Location(s): Indonesia
Organization: USAID
From 2003 – 2008, USAID funded five international NGOs, (CARE, Catholic Relief Services (CRS), Mercy Corps (MC), Save the Children US (SC), and World Vision International (WVI)), to implement Positive Deviance in Indonesia as part of food security programs. Together, the five NGOs reached 9,997 children across the country. Of this number, 59.6% gained 200g between admission into the program (Day 1) and graduation from the program (Day 10). Of 4,847 participants who were weighed again at the end of the month, 45% had gained the recommended 400g. Results differed slightly (but not significantly) between implementers; however, they differed dramatically between different communities.
For the full report, click here.

