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Adolescent Reproductive Health in Cote d'Ivoire
Sector: Public Health
Location(s): Abidjan, Cote d'Ivoire
Organization: Johns Hopkins University's Center for Communication Programs
Johns Hopkins University's Center for Communication Programs has used the Positive Deviance Approach to promote abstinence and condom use among youth in Cote d'Ivoire and Burkina Faso. This work is documented by Stella Babalola in a FHI report and a PowerPoint presentation on "Factors Affecting Sexual Behavior." Before and after the campaign they surveyed 2,000 youth and found positive deviants had clear academic and professional ambitions, associated sex with marriage and adult responsibilities, had vicarious experiences, and had more knowledge of the risks associated with unprotected sex.
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Project Spotlight
PD Hearth Project in Indonesia
Sector: Nutrition
Location(s): Indonesia
Organization: USAID
From 2003 – 2008, USAID funded five international NGOs, (CARE, Catholic Relief Services (CRS), Mercy Corps (MC), Save the Children US (SC), and World Vision International (WVI)), to implement Positive Deviance in Indonesia as part of food security programs. Together, the five NGOs reached 9,997 children across the country. Of this number, 59.6% gained 200g between admission into the program (Day 1) and graduation from the program (Day 10). Of 4,847 participants who were weighed again at the end of the month, 45% had gained the recommended 400g. Results differed slightly (but not significantly) between implementers; however, they differed dramatically between different communities.
For the full report, click here.

